media

SMILE Campaign Mindmap: Creating a mindmap of my ideas for my print advert allows me to get an image in my head of what I want the end result to look like. It also helps that the points are only in small sentences rather than large paragraphs that go into detail of what i want and don’t want in my print advert- i don’t have to scan paragraphs to get specific information. It’s also fun to see whether i actually stuck to what i initially wanted to do, and to think about what could have made me change my mind about an idea. Flatplan:

  SMILE Campaign About Client/Task: The client for this project is a non-profit organisation called ‘Happy Foundations’; they are a movement of people trying to build a happier society by encouraging positive changes in people’s lives, homes, workplace and community. Them being a non-profit organisation means that there is no budget for this project. My objective is to produce a TV and print advert which will make people smile/happy. My target audience is my own community, and I have to help motivate them to smile and help reduce stress and improve mental health. Trying to produce a TV and print advert that makes people smile is going to be difficult as everyone has different things that make them smile; while something might make one person smile, another person might not share that same joy. Benefits of smiling: Researchers at the University of Kansas published findings that smiling helps reduce the body's response to stress and lower the heart rate in tense situations. Science h...

AC1: SMILE - PROJECT Client information: Their organisation is named 'Happy Foundations'. They are a non-profit organisation (zero budget). They are a movement of people trying to build a happier society by encouraging positive changes in people's personal lives, homes, workplace and community. Requirements: Produce a creative outcome that will make people smile/happy. TV avert and print advert. Target audience: Primary target audience is my own community. Aim/purpose: Aim is to motivate members of the community to smile and reduce stress and help improve mental health. Research: Many things can cause you stress , such as being under a lot of pressure, facing big changes, worrying about something, having responsibilities you find to be overwhelming, etc. Things that could cause bad mental health are childhood abuse/trauma/neglect, loneliness, experiencing discrimination/stigma, being at a social disadvantage, severe or long-term stress. Researchers at the University of Kans...