AC1: Informing Ideas - SMILE Campaign
AC1: SMILE - PROJECT Client information: Their organisation is named 'Happy Foundations'. They are a non-profit organisation (zero budget). They are a movement of people trying to build a happier society by encouraging positive changes in people's personal lives, homes, workplace and community. Requirements: Produce a creative outcome that will make people smile/happy. TV avert and print advert. Target audience: Primary target audience is my own community. Aim/purpose: Aim is to motivate members of the community to smile and reduce stress and help improve mental health. Research: Many things can cause you stress , such as being under a lot of pressure, facing big changes, worrying about something, having responsibilities you find to be overwhelming, etc. Things that could cause bad mental health are childhood abuse/trauma/neglect, loneliness, experiencing discrimination/stigma, being at a social disadvantage, severe or long-term stress. Researchers at the University of Kans...