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SMILE Campaign Mindmap and Flatplan

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SMILE Campaign Mindmap: Creating a mindmap of my ideas for my print advert allows me to get an image in my head of what I want the end result to look like. It also helps that the points are only in small sentences rather than large paragraphs that go into detail of what i want and don’t want in my print advert- i don’t have to scan paragraphs to get specific information. It’s also fun to see whether i actually stuck to what i initially wanted to do, and to think about what could have made me change my mind about an idea. Flatplan:

SMILE Campaign Work

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  SMILE Campaign About Client/Task: The client for this project is a non-profit organisation called ‘Happy Foundations’; they are a movement of people trying to build a happier society by encouraging positive changes in people’s lives, homes, workplace and community. Them being a non-profit organisation means that there is no budget for this project. My objective is to produce a TV and print advert which will make people smile/happy. My target audience is my own community, and I have to help motivate them to smile and help reduce stress and improve mental health. Trying to produce a TV and print advert that makes people smile is going to be difficult as everyone has different things that make them smile; while something might make one person smile, another person might not share that same joy. Benefits of smiling: Researchers at the University of Kansas published findings that smiling helps reduce the body's response to stress and lower the heart rate in tense situations. Science h...

AC1: Informing Ideas - SMILE Campaign

AC1: SMILE - PROJECT Client information: Their organisation is named 'Happy Foundations'. They are a non-profit organisation (zero budget). They are a movement of people trying to build a happier society by encouraging positive changes in people's personal lives, homes, workplace and community. Requirements: Produce a creative outcome that will make people smile/happy. TV avert and print advert. Target audience: Primary target audience is my own community. Aim/purpose: Aim is to motivate members of the community to smile and reduce stress and help improve mental health. Research: Many things can cause you stress , such as being under a lot of pressure, facing big changes, worrying about something, having responsibilities you find to be overwhelming, etc. Things that could cause bad mental health are childhood abuse/trauma/neglect, loneliness, experiencing discrimination/stigma, being at a social disadvantage, severe or long-term stress. Researchers at the University of Kans...

MINDHUNTER Analysis

  MINDHUNTER Analysis The clip I'm going to analyse is the official opening credits to MINDHUNTER season 1. I am going to be discussing things such as what I can see, what the genre is, the editing and the effect it has on the audience, the sound used, and so on. In the clip, I can see someone setting up a tape recorder while there are occasional flashes of a corpse. From this, I am guessing that the genre is either true crime or horror. I know this because of the dark themes present; the tape recorder could be being set up to interview a criminal whom killed the person whose corpse which is shown, or a suspect of the crime. Upon further analysis, I've been able to spot that there are actually two corpses shown, as one of the shots show a single hand on it's own, while another shot shows a pair of hands set beside each other (tied together, I'm assuming). Camera Angles The camera angles used in this scene show the tape recorder being set up from up close, so that only t...

Skills List

 - Camera - Editing Software - Sound Recording - Adobe Premier Pro - Adobe After Affects - Visual Effects - Production Planning - Idea Generation - Theoretical Media

Proposal

  Proposal Letter to Client: Hello, My name is Amy Norris and I am a student at Sunderland College who has been tasked with making a documentary. The aim of this documentary is to engage young people and to encourage them to think about the impact of the digital age on modern society, and to highlight what defines that culture, and talk about my own experiences with it and other people who identify with it. When choosing an idea for this documentary, I decided to go with one about video games. Basically, most young people play video games nowadays, to the point where video games have become a daily part of their lives, and i thought it would be interesting to talk about the impact video games have had on us and society. Also, i enjoy playing video games myself, which means that i could easily talk about my own experiences while gaming and experiences i had/have with the gaming community. Because i’m active in the gaming community, i also know other people who enjoy playing video ga...

Shooting Schedule + Storyboard

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SHOOTING SCHEDULE Date Scene Location Completed Comments 15/02/2021 Scene of Xbox console and controller in TV stand shelf Living Room   Scene of stack of video games inside TV stand cabinet Living Room       Scene of my laptop, TV, Xbox and Playstation on my desk (with gaming chair in shot) My Bedroom       Scene of just my Xbox My Bedroom       Scene of my Playstation My Bedroom       Scene of stack of my video games My Bedroom       A scene of an Xbox One X Cyberpunk 2077 box My Bedroom       Over-the-shoulder footage of me playing a video game My Bedroom        Actual in-game footage from my laptop My Bedroom       In-game footage on my Playstation My Bedroom        In-game footage on my Xbox My Bedroom       Scene of someone in my family playing video games Living Room       Scrolling thr...